by Jack Humphrey
http://power-linking-profits.com
If you have been on
the internet for awhile, you know that there are millions of
people trying anything and everything to get your attention.
They want in your wallet. It's a great big money grab out there
folks, and the net has become the biggest marketing arena on the
planet, driving whole industries and generating Billions
of dollars in sales.
So what's the problem? Well, none if you are one of the small
businesses with focus. A whole lot of problems if you lack
focus.
MORE...
There are myriad small business opportunities on the net today.
And if you do your research and find something you want to
associate with, or you create a product for a well-researched
target market, you are well on your way to financial
success. Or are you?
You see the more you become active on the net as either someone
looking for the right opportunity, or as someone who has found
the right opportunity already, the more you are bombarded with
choices. Everyday you get emails saying that the next best thing
since sliced bread has come along.
The new "thing" demands your attention and you get
nervous that you might be missing out on another opportunity for
financial success.
But don't you already have one? At least, haven't you been
presented with several great opportunities in the last week? So
why on earth take a serious look at yet another? Why fragment
the time you need to spend on your current business with all the
marketing it takes to get yet another
off the ground and profitable?
What I am talking about here is something I call "Sign-up-Itis."
(Not to be confused with Sinusitis, which can be just as
debilitating.)
It goes like this: You find your focus, you are fired up. All is
good and you are ready to start working on the hundreds of
little things you need to do to get traffic and make sales. You
need to get good search engine
positioning, you need a links campaign, you have to research
ezines in your niche and place ads, you need to set up
joint ventures, you need to create and update content on
your site, set up a merchant account, a delivery system,
and the list goes on from there.
Then you get an email from a friend or associate telling you
that you HAVE to check out the latest and greatest. You
do. It's an awesome opportunity. You look at your plate and it's
already full with your current project, but the plate has a lot
of things on it you really don't enjoy doing. It's a lot of work
to make any business pay off, as you can see from the short list
above.
"It's Much More Fun To Think About Success Than It Is To
Do The Work It Takes To Achieve It"
But this NEW thing is exciting, fresh, new. It draws you in and
it's MUCH more fun to think about success than it is to do the
work it takes to achieve it, so you buy in. You get a ton of
tools to start this new venture. It's all overwhelming,
especially since you have gone back to your first venture and
realized you now have TWO great things that can both make you
money, but they BOTH need your attention on a grand scale in
order to see profit.
Now, here is the part where most people give up. They say to
themselves "Internet marketing is nothing more than a
series of steps that I cannot complete. I am always excited when
I get started on something, but when it comes down to
DOING what I start, it gets hard and doesn't happen as
fast as I would like it to."
Let me make one thing clear right now: It is not the net's fault
for not providing us with real opportunity.
Opportunity abounds and is right there for us to snatch up and
achieve success. Never let yourself fall into the trap of
reasoning your way out of success. "It's not for me."
"I can't do this - it's for people much better with
computers and internet marketing than me."
The problem lies with your focus and your fear of success. You
must CHOOSE the opportunity you are passionate about, or create
a product you stand behind and love, and then hunker down for
the long-haul! Make yourself do everything you are taught to do
to build your business and build it - all the way or not
at all.
It should be no surprise the next time you get an email with the
next best thing inside. You should say to yourself
"That's great! Another opportunity for someone has
just been born! But I am busy with MY business and cannot
take on another venture at this time."
We Do It On Purpose
Lack of focus is sometimes a purposeful self-defeating tactic
your subconscious uses to keep you from success. Success
is NOT a destination. It's a journey.
And that journey scares the hell out of 99% of normal, everyday
people. So be it. It IS scary to think of radical life
changes, even if they are for what you consider to be far
better than your current situation!
But don't let a lack of focus and your fear of success tear you
away from your dreams. USE your fear and confront it,
right now. Today.
Make hard decisions and stick to them, then begin the process of
working on a focused, tight marketing campaign to make whatever
venture you choose the venture that sets you free.
Wear electronic blinders. Keep lean and mean and only take on
new responsibilities that will be good for your CURRENT
business. Throw the rest in the trash.
We all know there are tons of opportunities out there. That is a
fact. It's time now to get the stars out of your eyes, choose
your niche, your product, your affiliate program or your
MLM, and get to work. Make a vow not to stop until you are
where you want to be financially.
The question is not "Can you really make money
online?" This has been proven time and again over the years
by thousands of people, many of whom you read about all the
time.
The question is "Do you really want to be one of those
people, or are you stuck in a cycle of constantly sabotaging
your success with a lack of focus?"
The cure for Sign-up-itis is focus and hard work. Success is
something you decide to achieve one day. It's that decision that
is often the biggest hurdle any future success story has to
conquer.
--------------------------
Jack Humphrey is the Author of "Power linking 2:
Evolution"
which hit the net this week to rave reviews. Grab your copy
before your competition does at http://power-linking-profits.com
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